THX Announces A 3D Content Certification Program
Posted on : 08-08-2010 | By : Tyler | In : Uncategorized
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THX Announces A 3D Content Certification Program
(August 8, 2010) THX has teamed with Blufocus to offer the industry’s first and only 3D certification for Blu-ray movies and broadcast programs. Based on HD Guru’s observations of some of the early content on DirecTV’s N3D channel, the new program is a welcome boost for the home 3D experience.
The THX-Blufocus Certification program will cover all aspects of 3D production including on-screen characters, graphics, subtitles as well as audio and authoring quality assurance.
This timely move by THX will set the bar for quality 3D and we look forward to evaluating soon the first THX-Blufocus Certified 3D Blu-ray movie release.
Below is THX’s press release.
THX PARTNERS WITH BLUFOCUS TO DEVELOP BEST PRACTICES FOR 3D POST-PRODUCTION AND AUTHORING
THX-BluFocus Certification Sets Guidelines and Testing Procedures for Evaluating 3D Audio-Video Quality, Disc Interoperability and the Physiological Effects of 3D
SAN RAFAEL, Calif., August 9, 2010— THX Ltd. has teamed with BluFocus, a quality assurance and advanced testing facility for the home entertainment industry, to build an ecosystem of services to address the technical challenges of 3D post-production. THX®-BluFocus 3D certification sets authoring and production guidelines and testing procedures for evaluating 3D Audio-Video quality, 3D Blu-ray disc and player Interoperability, and the physiological effects of 3D on home viewers.
“The long-term success of 3D in the home depends heavily on content producers and consumer electronics manufacturers delivering a comfortable and compelling experience for today’s first wave of consumer adopters,” said Rick Dean, senior vice president at THX. “Our partnership with BluFocus complements the work THX is doing with leading HDTV manufacturers and other industry organizations to drive standards for 3D visual quality and usability.”
One of the biggest reported concerns among consumers is experiencing fatigue from 3D video and glasses. THX and BluFocus are researching root causes of viewer fatigue to better understand the physiological effects of 3D. The goal is to work closely with content producers to implement best practices and guidelines for all 3D elements, including onscreen characters, objects, graphics and subtitles. THX-BluFocus certification also evaluates how 2D-to-3D conversion adds depth to the picture, and whether this added depth causes any creative errors or flaws that deviate from the storyline or may cause fatigue.
“The added dimension of 3D brings with it more technical challenges than traditional 2D post-production and authoring, and requires m…
